Markus
Pauschenwein

About.

Mag. (FH) Markus Pauschenwein

Marketing | Innovation | Web3 & Blockchain

Bad Sauerbrunn, AT markus@pauschenwein.com +43 660 9212660

Experience.

Head of Group Marketing

Group Head of Marketing for the ACP Group – focused on the health and lifestyle segment.

  • Brand leadership for 6 different brands/companies
  • Brand development and strategic evolution with external partners
  • Redesigned and expanded all group social channels; campaign planning, budgeting, execution and performance control
  • Planned the full marketing mix (regional radio & TV, OOH, print, events, social and Google Ads)
  • Redesigned/developed the group web presence including setting up and operating the webshop
ACP WN GmbH | 2022 – 2023

Early-Stage Investor

Focus on crypto-based projects, Web3, Tokenization. Developed fundraising strategies using tokenized bonds (w/ Völkel & TPA). Market analysis via AI toolkits.

Self-Employed | 2020 – now

Head of Marketing

Overall responsibility for DACH marketing, leading a team of 5 marketing specialists at Austria’s leading online print company druck.at

  • Restructured the marketing department
  • Built a performance marketing framework based on company‑wide KPIs and centralized customer‑data analysis
  • Redesigned CI/CD and aligned internal processes as well as the website
  • Set up a multi‑channel strategy and developed/introduced automated marketing campaigns
  • Owned the budget and planned the overall go‑to‑market with product management and partner agencies
druck.at | 2017 – 2020

Co-Founder & CTO

Planned and launched an e‑commerce webshop for premium wine with external partners.

  • Budget ownership for development/IT/web
  • Led a team of 6 and coordinated suppliers (engineering, creative, media, SEO/SEM)
  • Established KPI‑driven processes for iterative product and UX improvements
  • Analyzed user behavior and improved conversion through data‑driven actions
  • Negotiated with investors and partners (Startup300 AG, Verlagsgruppe News)
  • Evaluated e‑business trends with a focus on e‑commerce (bots, AI, UX/UI)
Neun Weine GmbH | 2015 – 2017

Agency Lead

  • Agency management and co‑founder; hands‑on contribution in the communications agency masimi
  • Advised companies on digital communications, social media and branding
  • End‑to‑end project leadership and people management (team of 3 employees plus freelancers in copy/strategy, design, engineering)
  • Campaign management and content production for international brands such as the champagne cooperative and luxury brand Jacquart, the beverage brand Fever‑Tree (tonic water) and Zuegg Austria
masimi OG, Mattersburg | 2013 – 2016

(some) Projects.

neunweine.at

Co-Founder und geschäftsführender Gesellschafter der Neun Weine GmbH, einem E‑Commerce Projekt rund um den Webshop 9weine.at

Highlights:

  • Erfolgreiche Investmentrunde in der Puls4-Show "2 Minuten 2 Millionen"
  • Erfolgreiche CONDA Crowdfunding Kampagne
neunweine project visual

neunweine GesmbH · 2015 – 2017

neunweine Logo

Franzl Design Award

Planung und Umsetzung des jährlichen Franzl Design Awards für Druck.at

  • Konzeption, Branding und Kampagnenplanung
  • Eventumsetzung inkl. Jury- und Einreichungsprozesse

druck.at · 2018

druck.at Logo

CAISHA by Prettyshop

Entwicklung der Brand CAISHA als Luxury‑Linie für einen österreichischen Amazon‑Händler.

  • Markenstrategie, Packaging-Design und Produktpositionierung
  • Listing-Optimierung, Visual Identity und Content-Guidelines
CAISHA by Prettyshop visual

Prettyshop GmbH · 2022

CAISHA Logo

Crypto based fundraising concept

Idee und Umsetzung eines Fundraising‑Konzepts für österreichische FlexCos. Zusammenarbeit mit Branchenführern: Blockchain‑Anwälte Stadler & Völkel sowie Steuerexperten TPA.

2023 – 2025

Masimi Kommunikationsagentur

Co-Founder + Geschäftsführer einer Agentur, spezialisiert auf Digitalisierung und Wein- und Genussmarketing. Ein Auszug aus der Kundenliste: Weingut Weninger, AT; Fever Tree International; Zuegg International; Leithaberg DAC; Weingut Esterhazy, AT

Masimi agency visual

masimi OG · 2013 – 2016

Masimi Logo

Skills.

Tech Stack

ChatGPT Claude Cursor HTML CSS WordPress Adobe CS MySQL Google Analytics Hotjar Mailchimp Trello

Soft Skills

  • Strategic & Hands-on
  • Empathetic Team Lead
  • Creative problem solver
  • High resilience & curiosity

Extras

  • Languages: 🇬🇧 English (fluent), 🇩🇪 German (native)
  • Driving Licenses: A, B
  • Coastal Boating License (Küstenpatent B)

Persönlichkeitsbildung

  • Ausbildung zum diplomierten Erwachsenentrainer
  • Kommunikations- und Kooperationstrainings
  • Workshop: Präsentationstechniken
  • Workshop: Moderationstraining
  • Workshop: Kreatives Problemlösen
  • Workshop: Konferenztechniken
  • Workshop: Verhandlungstechniken
  • Workshop: Vernetztes Denken
  • Mehrere Führungsworkshops

Say hi.

📬 markus@pauschenwein.com

Ich liebe Marketing, Markenarbeit und Innovation. Ich habe Teams geführt, Budgets verantwortet und bin immer noch neugierig. Aktuell fokussiere ich mich auf Web3‑Investments und strategische Beratung. Sag hallo!

Markus Pauschenwein
Bad Sauerbrunn, Austria

Portrait of Markus Pauschenwein